Raúl Jiménez | New Logo and Brand Visual Identity
With the creation of the logo and visual identity for Raúl, we intend to reinforce the strong link between art/design and sports. This connection, when carefully managed, can help professional athletes increase their income tremendously. This is an important matter to consider due to the short time the opportunity an athlete has to market him/herself as a brand. Much depends on their image– the perception they create and maintain, during their professional years. Smart and intentional branding combined with effective marketing techniques can help build a sustainable life for them and their families.
